Micromarketing Strategy Partners

At Micromarketing Strategy Partners, we employ a diverse set of core technologies , each of which is ideally suited to address critical needs of the pharmaceutical marketer .

Click on one of the highlighted technologies below to view more detailed information.

PRESCRIBING PATTERN SEGMENTATION (PPS^SM) - Identifies the natural groupings of physicians in your market based on their actual prescribing behavior. It forms the starting point for many of MSP's market analyses.

QUALITATIVE RESEARCH - Identifies key attitudes and perceptions that underlie behavioral/prescribing differences among segments.

TELWEB^SM CONFERENCING - Combines telephone depth interviews or mini-groups with a secure website to display and evaluate messages or promotional material in real time.

TRU-DRIVER^SM ANALYSIS - Reveals which factors are really driving market share in each segment, not just what doctors say is important to them.

POSITIONING AND MESSAGE DEVELOPMENT - Helps you create the optimal messages to motivate prescribing of your brand for each of the prescriber segments identified.

MEDI-CLONE^SM ANALYSIS - A predictive modeling tool that uses multivariate analysis to identify high-writing physicians, most likely early adopters of your brand, physicians who are most likely to defect from your brand to a competitor, and other segments of interest.

OPTIMIX^SM PROMOTIONAL RESPONSE MODELING TECHNIQUE - Allows you to optimize your sales calls, sample distribution and other promotional tactics by revealing the degree of promotional responsiveness of each individual physician in your market.

GEODEME^SM GEO-DEMOGRAPHIC ANALYSES - Tells you where the top markets are for your product category, right down to the zip code or territory level, allowing for optimal placement and call plan design for your sales force.

CONSUMER/PATIENT SEGMENTATION - Segments and profiles your brand's usage by dozens of consumer/patient segments; Profiles physicians and hospitals based on the consumers/ patients who are likely to utilize their services; provides valuable guidance for planning and executing Direct-to-Consumer as well as professional advertising campaigns.