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About Us

Integrated Approach

Core Technologies

• Prescribing Pattern Segmentation
• Qualitative Research
• TELWEB Conferencing
• TRU-DRIVER Analysis
• Positioning and Message Development
• MEDI-CLONE Analysis
• OPTIMIX Promotional Response Modeling Technique
• GEODEME Geo-demographic Analysis
• Consumer/Patient Segmentation

Partners and Clients

Case Histories

• How can we identify and target more physicians who are likely to start prescribing our brand?
• How should we prioritize new market opportunities for our brand?
• What is the best way to distribute my limited number of product samples and details for maximal effect?
• How can we determine the factors that are really driving prescribing decisions, so we can position our product for maximal success?
• How can we identify the best areas of the country in which to promote our product?
• How can we determine the best locations in which to recruit clinical investigators for our trials?
• How can we determine the real impact of managed care formulary status on actual prescribing behavior?
• Which hospitals and clinics should we target for our product?

Careers

Contact

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